Communities, policymakers, and even industry professionals—don’t know what’s possible.

The story behind The Waste Shift

Let’s be honest: RNG has a communication problem. The technology is there. The impact is measurable. The people are brilliant. But the story? It’s been buried behind technical language, policy confusion, and siloed narratives.

The Waste Shift was created to fix that. Every moment we fail to clearly communicate the value of RNG is a moment lost to misinformation, missed investment, or stalled policy. And let’s be clear: the world is watching. Climate, energy, food systems—they’re all connected. And RNG sits right at that intersection.

We need visibility. We need human stories. We need education that meets people where they are. The Waste Shift is the media arm of the RNG movement.

Black and white photo of a woman with shoulder-length hair, smiling and resting her chin on her hand, with a background featuring a green banner with the words 'THE WASTE'.

Alexandra Arndt is the driving force behind The Waste Shift, bringing over four years of experience in marketing for the renewable natural gas and waste-to-energy industry.

Passionate about storytelling and education, Alexandra has built a career turning complex sustainability solutions into compelling, digestible narratives that inspire action.

Her expertise lies in transforming technical knowledge into engaging conversations—ensuring that industry professionals and everyday people can understand and appreciate the massive potential of our waste. She’s made it her mission to make The Waste Shift a place where ideas are sparked, barriers are broken, and perspectives are changed.

Why The Shift Matters

Waste doesn’t have to be a burden—it can be a renewable resource. It’s energy, opportunity, and innovation waiting to happen. But to shift how we manage waste, we have to first shift how we think about it.

We’re here to amplify a message the industry has long needed: RNG isn’t just a technology—it’s a movement. A solution. A workforce. A story worth telling. Every day, scientists, engineers, farmers, developers, and policymakers are building the RNG future—site by site, policy by policy. But without a cohesive voice, our efforts remain fragmented. The Waste Shift was created to change that.

Yellow bulldozer moving a pile of steaming earth; industrial pipes with red valves against a clear sky.

What We Believe

The problem isn’t that RNG isn’t powerful.
The problem is that no one knows what it is.

We believe better communication is the key to real progress.
When communities feel informed, they feel included.
When legislators understand the stakes, they take action.
When your company tells the right story, you stop reacting and start leading.

The Waste Shift exists to ensure this industry is heard—clearly, credibly, and consistently.

Bridging the Communication Gap

Close-up of two people in a meeting, one gesturing with hands while sitting at a table with a laptop, notebook, and smartphone.

Built for Industry. Designed for Impact.

We don't do generic marketing. We do:

Messaging that demystifies and defuses controversy

Campaigns that make local support more likely

Content that positions professionals as public leaders, not just private experts

Strategy rooted in a deep understanding of the biogas ecosystem and its public perception problem

From project developers and EPC firms to policy advocates, startups, and executive teams, we help all who are looking to shift how their work is seen and understood.

Part of a Bigger Conversation

The Waste Shift is also the co-founder of The RNG Girls—a soon-to-launch podcast spotlighting the untold stories, bold voices, and critical issues defining the RNG space. If you’re looking for thought leadership with a human pulse, you’ll want to tune in.

Because this isn’t just about messaging. It’s about movement.

And if you’re ready to be part of that movement, we’d love to talk.

Let’s shift the conversation together.